Trade   |   2017–2019   |   Head of Design

Trade is a marketplace of the finest specialty coffee roasters in the country. I joined the founding team where I named the company, worked with the founders to define the business and the initial product, and scale a design team. We created a very effective coffee-matchmaking algorithm to match consumers with one of hundreds of specialty roasts. All of the design system, art direction and photography, and animation work was executed during my time as Head of Design.